Viewport 03 · Action Set

Three Moves. Sequenced.

Ordered by leverage, not difficulty. Each move names the Brand Power Score dimension it addresses. All three are strongest together; tolerable separately. If only one runs first, run the Easy-Bake relaunch — it de-risks the other two.

Move 01

Client Does

Real Kids in Real Life

Long-term sustainable growth · Category platform · Closes Gap 2

Build the brand platform that claims the bring-along-kids category. Three SKU families — cooking, building, outdoor — each co-branded with a real-life retail partner. A 12-month content engine. First-party community infrastructure that converts retailer traffic into brand flywheel.

The wedge that turns the toy group from SKU-operator into category-architect.

Time to first proof90 days → platform · 180 days → shelf

BPS dimensions movedMission · Differentiation · Loyalty

Capital shapeRetainer + rev-share on incremental SKUs

Move 02

Client Does

Easy-Bake Relaunch

Near-term cash · Heritage asset · Closes Gap 4

Relaunch Easy-Bake with two to three celebrity-chef licenses, a real-food co-brand (Pillsbury, King Arthur, or a premium-tier partner), and a creator-driven TikTok-first content engine. A brand Hasbro already owns outright, meeting a cultural moment already in flight.

The cash wedge. Funds the two longer-horizon moves.

Time to first proof120 days → shelf with first chef partner live

BPS dimensions movedAwareness · Mission · Differentiation

Capital shapeFixed-fee relaunch + % incremental revenue

Move 03

Client Does

India × Cricket × Education Line

Compound growth · Scale unlock · Closes Gap 3

Pair Hasbro's existing India manufacturing footprint with an India-native brand platform: education line, cricket sponsorship as cultural flare, school-system channels plus modern trade as distribution. Turkey follows in Phase 2 on the same pattern.

The scale wedge. First full India revenue quarter shows up on the 18-month horizon.

Time to first proof6 mo → cricket term sheet · 18 mo → first revenue quarter

BPS dimensions movedAwareness · Trust · Mission · Loyalty

Capital shapeTwo-phase program; consortium absorbs sponsorship spend

Sequencing — fund · define · globalize

Easy-Bake funds. Real Kids in Real Life defines. India globalizes. The portfolio compounds because the three moves share a single Reframe — meaning, participation — and draw on the same three assets: heritage IP, manufacturing reach, and licensing muscle.